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Guidepost Montessori
The challenge with Guidepost ads was to keep them
fresh and engaging, given that they were ongoing in 49 publications in 27 states and 7 countries. Using appropriate imagery for the specific demographic was key.
Misc. Ads
Having several clients from various industries keeps me
on my toes. In order to provide engaging advertising,
it was essential to put myself in the shoes of the consumer, which I am really good at. These 4 ads encompass Beauty, Food and Beverage, Montessori and Agriculture.
St. Mary's College High School
St. Mary's college requested a direct mailer for their annual fundraiser. They did not have consistent branding, so I used imagery and a crisp layout to amplify the goals and message of the high school.
Mt. San Antonio College
The college had recently received a fresh new logo for
their "build a better life campaign. I was tasked to bring the new brand to life for a direct mail postcard. The challenge was to find appropriate imagery since they were limited.
This particular postcard received much positive feedback and consequently the enrollment for the program surged.
Mt. San Antonio College
This direct mailer was one of 4 mailers I produced for this institution. The challenge to balance copy with imagery was always a compromise, as was lack of imagery. I sourced photos from outside vendors as well as using what was available in their drive. These mailers are a lesson in layout strategy!
Educational Measures
Educational Measures is an engagement technology service and their product is Array, a multi-faceted presentation software solution. I created print and digital ads that promoted several of their products, focusing on Array.
Higher Ground Education
Higher Ground Education is the parent company for Guidepost Montessori, Academy of Thought and Industry, and several other brands. I created this ad for a tradeshow periodical in order to attract investors to our platform.
Charter Oak Adult Education
Direct mailers that are class schedule heavy are always a challenge when it comes to copy and images. This particular school was fine with using limited imagery, and favoring the class description instead. I chose to use small splashes of art and blocks of color to help break up the text.